Marketing Communications Strategies Today and Tomorrow: Integration, Allocation, and Interactive TechnologiesCorinne Faure and Lisa Klein, 1994, 94-109
Summarizes presentations dealing with organizational and allocations issues in integrated marketing communications and the future of interactive marketing.
A Framework for Identifying the Legal and Political Risks of Using New Information Technologies To Support Marketing ProgramsJan 1, 1992 Paul N. Bloom, George R. Milne, and Robert Adler, 1992, 92-102
Examines the issue of consumer privacy as well as the possible legal and political risks associated with using new information technologies, such as computer matching and automatic order-entry systems.
Environment, Strategy, and the Use of Computer-Based Data: Case Studies in Product ManagementJan 1, 1991 David K. Goldstein and Namjae Cho, 1991, 91-132
Examines the management of the proliferation of computer-based data; discusses how ad under what circumstances its use is most beneficial to managers.
The Adoption of Marketing and Sales Automation: A Model to Explore Benefits and RisksJan 1, 1991 Rowland T. Moriarty and Gordon S. Swartz, 1991, 91-111
Explores the impact of adopting marketing and sales automation systems on a firm's long-term strategy and customer relationships.
Marketing and the Changing Information Environment: Implications for Strategy, Structure, and the Marketing MixJan 1, 1989 Rashi Glazer, 1989, 89-108
Develops a preliminary framework that captures the marketing-related dimensions of information and information technology.
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