Creating Customer Experiences That Build RelationshipsSep 19, 2016
Ruth N. Bolton, Arizona State University
Ruth N. Bolton (Arizona State University) will analyze the challenges of creating customer experiences including the management of technology and new media.
Building A Data Analytics OrientationAug 31, 2016
Webinar featuring Rajkumar Venkatesan, University of Viriginia
Winning organizations are the ones capable of effectively connecting customer and competitor data to marketing and business strategy. But what is the secret sauce that allows some organizations to better leverage data analytics than others?
Using Transparency to Improve Consumer and Employee ExperiencesAug 24, 2016
Webinar featuring Tami Kim, Harvard University
In this webinar, Tami Kim (Harvard University) will examine how firms can innovate their current operational processes—in a simple and unobtrusive way—to improve consumer and employee experiences.
What Are Marketers’ Top Concerns? MSI’s 2016-2018 Research PrioritiesJun 28, 2016
Executive Director Kay Lemon will present MSI’s 2016-2018 research priorities—five critical topics that reflect the “voices” of those making important decisions about marketing today. She will discuss the research questions that underlie each topic, as well as the activities and initiatives that MSI is undertaking to move the needle on these important areas. MSI's research priorities also provide insight into the critical tools and skills marketers will need over the next two to five years.
Speaker Highlights: April 2016 Board of Trustees MeetingJun 14, 2016
Highlights from MSI's Spring Board of Trustees Meeting, "Understanding Customers in a Digitized World," held in Boston, Massachusetts, April 14-15, 2016.