Leveraging Omnichannel Shopping Through MobileJan 12, 2017
Webinar featuring Venkatesh Shankar, Texas A&M University
Shoppers are increasingly using mobile as the primary channel or touchpoint to shop in an omnichannel environment. In this webinar, Venky Shankar (Texas A&M University) will address important questions about leveraging omnichannel shopping through mobile.
Marketing Analytics for Data-Rich EnvironmentsDec 07, 2016
Webinar featuring Michel Wedel and P.K. Kannan, University of Maryland
Based on their November 2016 article in Journal of Marketing, Michel Wedel and P.K. Kannan (University of Maryland) will provide a historical review and critical examination of marketing analytics methods.
What We Don’t Know about Digital, Social Media, and Mobile Marketing, But ShouldNov 29, 2016
Webinar featuring Andrew Stephen, University of Oxford
Marketing is undergoing constant change as new digital technologies (and marketing channels) emerge. We are very much now in a mobile-first world.
Understanding, Measuring, and Managing ShoppabilityNov 16, 2016
Webinar featuring Raymond Burke, Indiana University
In a competitive and cluttered retail context, there are many cases where the organization, presentation, and pricing of products make it difficult for shoppers to find what they’re looking for, and limit the consideration of potentially relevant brands.
What Makes Customers Adore Your Brand?Nov 02, 2016
Webinar featuring Deborah MacInnis, University of Southern California
How can companies turn their brand into one that customers love, trust, and respect? In this webinar, Debbie MacInnis will discuss “brand admiration”—the ultimate destination point for marketers, since “brand admirers” become loyal customers and brand advocates, creating efficient profit and opportunities for growth.