Beyond an Internet of “One-off Solutions”Feb 20, 2017
Peter Levin, Strategic Planner - Datacenter Group, Intel Corporation
Peter Levin will offer a view of the future of the IoT as well as the challenges marketers must address.
Marketing ROI Analytics in 2016: The Baby and the BathwaterFeb 20, 2017
Ross Link, Former President, Global MROI Solutions, Nielsen
Ross Link will discuss Nielsen’s perspective on the present and future of marketing ROI.
New Frontiers in Mobile Marketing Using Data AnalyticsFeb 15, 2017
Anindya Ghose, New York University
Anindya Ghose, a global authority on the mobile economy, will present findings from recent studies measuring the effectiveness of mobile marketing promotions.
C_RIOSITY: Where Are U?Feb 14, 2017
Spencer Harrison, Boston College
How did Houdini make an elephant disappear? How might asking this question impact your business?
Understanding Customer Experience throughout the Customer JourneyJan 31, 2017
Webinar featuring Katherine N. Lemon, Boston College and Peter Verhoef, University of Groningen
Understanding customer experience and the customer journey is more critical now than ever. With customers interacting with brands through a myriad of touchpoints in multiple channels and media, firms need to integrate multiple business functions—and even external partners—in creating and delivering positive customer experiences.