Understanding Customer Experience throughout the Customer JourneyJan 31, 2017
Webinar featuring Katherine N. Lemon, Boston College and Peter Verhoef, University of Groningen
Understanding customer experience and the customer journey is more critical now than ever. With customers interacting with brands through a myriad of touchpoints in multiple channels and media, firms need to integrate multiple business functions—and even external partners—in creating and delivering positive customer experiences.
Jobs-To-Be-Done and The Buyer’s JourneyJan 26, 2017
Webinar featuring Tony Ulwick, Strategyn and Jon Dome, Harte Hanks
In this webinar, Tony Ulwick will describe Strategyn’s patented Innovation process and Jon Dome will explain how Harte Hanks applied the methodology to understanding the buyers’ journey.
Leveraging Omnichannel Shopping Through MobileJan 12, 2017
Webinar featuring Venkatesh Shankar, Texas A&M University
Shoppers are increasingly using mobile as the primary channel or touchpoint to shop in an omnichannel environment. In this webinar, Venky Shankar (Texas A&M University) will address important questions about leveraging omnichannel shopping through mobile.
How MSI Can Help You Become an (Even) Better MarketerJan 05, 2017
Webinar featuring Kate Grey, Director of Corporate Engagement, MSI
In this 30-minute session, Director of Corporate Engagement Kate Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization.
Marketing Analytics for Data-Rich EnvironmentsDec 07, 2016
Webinar featuring Michel Wedel and P.K. Kannan, University of Maryland
Based on their November 2016 article in Journal of Marketing, Michel Wedel and P.K. Kannan (University of Maryland) will provide a historical review and critical examination of marketing analytics methods.