Marketing ROI Analytics in 2016: The Baby and the BathwaterFeb 28, 2017
Ross Link, Former President, Global MROI Solutions, Nielsen
Ross Link will discuss Nielsen’s perspective on the present and future of marketing ROI.
New Frontiers in Mobile Marketing Using Data AnalyticsFeb 28, 2017
Anindya Ghose, New York University
Anindya Ghose, a global authority on the mobile economy, will present findings from recent studies measuring the effectiveness of mobile marketing promotions.
C_RIOSITY: Where Are U?Feb 28, 2017
Spencer Harrison, Boston College
Spencer Harrison will show how curiosity works at work, how it can help people be more creative, and how you can spark creativity in your employees.
Understanding Customer Experience throughout the Customer JourneyJan 31, 2017
Webinar featuring Katherine N. Lemon, Boston College and Peter Verhoef, University of Groningen
Understanding customer experience and the customer journey is more critical now than ever. With customers interacting with brands through a myriad of touchpoints in multiple channels and media, firms need to integrate multiple business functions—and even external partners—in creating and delivering positive customer experiences.
Jobs-To-Be-Done and The Buyer’s JourneyJan 26, 2017
Webinar featuring Tony Ulwick, Strategyn and Jon Dome, Harte Hanks
In this webinar, Tony Ulwick will describe Strategyn’s patented Innovation process and Jon Dome will explain how Harte Hanks applied the methodology to understanding the buyers’ journey.