Beyond Advertising: Creating Value Through All Customer Touchpoints
Webinar featuring Jerry Wind and Catharine Hays, The Wharton School
[Webinar begins at 3:10]
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? In this webinar, Jerry Wind and Catharine Hays will describe a road map for an aspirational future. Based on their book, Beyond Advertising: Creating Value Through All Customer Touchpoints, their vision for business transformation draws on insights from more than 200 of the world’s most forward-thinking executives, innovators, and academics.
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