Beyond an Internet of “One-off Solutions”
Peter Levin, Strategic Planner - Datacenter Group, Intel Corporation
[Webinar starts at 1:47] Enabled by sensors, analytics, and new platform tools, the IoT is transforming marketing practices through direct measures of consumer behavior. Getting beyond an internet of “one-off solutions”, however, requires high value chain integration and a high degree of circulatory data—raising critical questions about data collection and stewardship. Peter Levin will offer a view of the future of the IoT as well as the challenges marketers must address.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.