Beyond an Internet of “One-off Solutions”
Peter Levin, Strategic Planner - Datacenter Group, Intel Corporation
[Webinar starts at 1:47] Enabled by sensors, analytics, and new platform tools, the IoT is transforming marketing practices through direct measures of consumer behavior. Getting beyond an internet of “one-off solutions”, however, requires high value chain integration and a high degree of circulatory data—raising critical questions about data collection and stewardship. Peter Levin will offer a view of the future of the IoT as well as the challenges marketers must address.
How to Market the Consumer IoT: Focus on Experience
Donna Hoffman and Tom Novak (2017) [Webinar]
6 Expert Views on the Consumer Internet of Things (2016) [Article]
Why Marketers Aren’t Ready for the IoT (2016) [Article]
3 WAYS to GET CONNECTED
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