Video

New Frontiers in Mobile Marketing Using Data Analytics

Anindya Ghose, New York University

[Webinar starts at 2:23] Anindya Ghose, a global authority on the mobile economy, will present findings from recent studies measuring the effectiveness of mobile marketing promotions, including techniques that leverage full information on consumers’ offline moving trajectories for higher redemption probability, faster redemption behavior, and higher transaction amount. Based on his book, Tap: Unlocking the Mobile Economy (April 2017), he will discuss and demonstrate how machine learning techniques can be combined with statistical models and field experiments to offer the right product to the right audience at the right time.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media