Video

Webinar

Partnering with the Frenemy

Webinar featuring Sandy Jap, Emory University

[Webinar begins at 2:45]

Partnering holds the promise of all things good, so why do business partnerships and alliances fail so often? In this webinar, Sandy Jap will explore the dark side of partnering relationships: why non-competitive partnering “friends” can become “enemies” over time, with case studies from Samsung/Google, Martha Stewart/Macy’s, Best Buy/Apple, and others. Most importantly, she will offer specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved.

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