Video

Social Media Management from a Cultural Perspective

Webinar featuring Ashlee Humphreys, Northwestern University

Social media strategies are often built and executed with an eye toward data and analytics and with specific commercial goals. Yet, the way consumers interface with social media is indelibly cultural and profoundly embedded in social norms, values, and practices. Based on her recent book Social Media: Enduring Principles, Ashlee Humphreys will present a framework for understanding and addressing the tensions firms face when managing social media in a complex cultural environment.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media