What Makes Customers Adore Your Brand?
Webinar featuring Deborah MacInnis, University of Southern California
[Webinar starts at 2:00]
How can companies turn their brand into one that customers love, trust, and respect? In this webinar, Debbie MacInnis will discuss “brand admiration”—the ultimate destination point for marketers, since “brand admirers” become loyal customers and brand advocates, creating efficient profit and opportunities for growth. She will identify the set of psychological benefits and emotional states that drive brand admiration and will offer guidance for marketers to cultivate consumer brand admiration. The webinar is based on her just-released book with C. Whan Park and Andreas Eisingerich, Brand Admiration: Building a Business People Love.
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