Applying Neuroscience to Market Research in Advertising and BrandingApr 27, 2017
Webinar featuring Deepak Varma, Global Head of Neuroscience Insights, Millward Brown, Inc.
Deepak Varma will present new applications of neuroscience to market research in advertising and branding.
Innovation Equity: How to Combine Demand Forecasting and Customer Management Principles to Determine What an Innovation is Really WorthApr 13, 2017
Webinar featuring Elie Ofek, Harvard University
Elie Ofek will present a novel framework that combines a wealth of research from two marketing domains: innovation diffusion and customer relationship management.
Best Practices in Marketing ROI Performance ManagementMar 23, 2017
Webinar featuring Michael Cohen, Convertro and Jim Spaeth, Sequent Partners
Today it seems everyone and anyone is collecting and aggregating big data. But that doesn’t mean it’s providing value. The challenge is twofold: first, ensuring sufficient data integrity and second, using sound marketing science to fuel smarter marketing.
How to Market the Consumer IoT: Focus on ExperienceMar 01, 2017
Donna Hoffman and Thomas Novak, George Washington University
While consumer experience (CX) has to date focused on products, brands and marketing environments, the consumer Internet of Things (IoT) presents new opportunities for interaction that has the potential to revolutionize consumer experience.
Beyond an Internet of “One-off Solutions”Mar 01, 2017
Peter Levin, Strategic Planner - Datacenter Group, Intel Corporation
Enabled by sensors, analytics, and new platform tools, the IoT is transforming marketing practices through direct measures of consumer behavior