Webinars
“The Value of Sponsorships, Evaluating the Brand Rub” How Sponsorship affects Consumers’ Perceptions of Both Brands
What is the ROI of sponsorship? Will it benefit acquisition? Retention? Brand? Should it be measured by impressions? Or should it be measured by mindshare? We use BAV to show how sponsorships help build brands and how the brand equity of the sponsored brand rubs off onto the sponsor. Helping the sponsor achieve some very challenging essence elements.
Speakers
Anne Rivers, Managing Director and Ryan Johnson, Vice President, BAV Group