In MSI’s first Best of MSI webinar, Alexander Chernev and Kathleen Vohs will offer encore performances of their top-rated 2015 conference presentations.

The World of Vices and Virtues: How Beliefs, Heuristics, and Biases Influence Food Consumption
At 3:00 p.m. EST, Alexander Chernev will discuss research that examines the impact of vice/virtue categorization on consumer judgment and choice, identifying scenarios in which consumers’ erroneous beliefs and reliance on heuristics lead to biased decisions.

Self-control Fatigue: Implications for Marketing
At 4:00 p.m. EST, Kathleen Vohs will discuss why self-control is as difficult and vexing as it is, and will suggest implications for marketing decision making.

This two-hour webinar is a unique opportunity to benefit from the “best of the best” that MSI offers its members at exclusive events. You may join the webinar at anytime over the course of the event.