Shoppers are increasingly using mobile as the primary channel or touchpoint to shop in an omnichannel environment. In this webinar, Venky Shankar (Texas A&M University) will address important questions about leveraging omnichannel shopping through mobile. What new insights can we gain from this “mobile-first” world of shoppers? How do mobile apps, games, and browsers available in smartphones, tablets, and phablets affect shopping behavior? What role does mobile play in the omnichannel context? What strategies should companies adopt to leverage mobile-dominant omnichannel shopping?