Executive Director Kay Lemon will present MSI’s 2016-2018 research priorities—five critical topics that reflect the “voices” of those making important decisions about marketing today. She will discuss the research questions that underlie each topic, as well as the activities and initiatives that MSI is undertaking to move the needle on these important areas. MSI’s research priorities also provide insight into the critical tools and skills marketers will need over the next two to five years.

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