Webinars
Marketing Science Intensive: How to Mine Social Media for Consumer Insights
Marketing Science Intensive featuring David Schweidel
Social media offers marketers the ability to listen in on consumers. But, how can we cut through all the chatter to identify meaningful takeaways? In this intensive, David Schweidel from Emory University will teach how marketers can leverage social media data to derive customer insights. He will share how consumers’ social media activity can be used to evaluate marketing efforts, monitor brand health and craft content for brands’ social media posts.
Pre event – October 9: Pre reads and preparation exercises sent out to attendees one week before the event.
| 1:15 p.m. | Workshop room opens |
| 1:30 – 1:45 | Kickoff and Introduction |
| 1:45 – 2:45 | Presentation, discussion, and hands on exercises |
| 2:45 – 3:00 | Questions, takeaways, and wrap up |
| 3:00 | Session ends. Post event Q&A |