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Thursday, October 24th’s session will focus on consumer responses to AI and digital technologies, facilitated by Stefano Puntoni  (University of Pennsylvania Wharton School) and Maria Rodas Maria Rodas (University of Illinois Urbana-Champaign).

Participants will first hear perspectives from the academics, followed by member insights from Don Abraham (Partner, Futures Brands and Innovation, Kantar). Discussion will follow each component.

PURPOSE: 

MSI Insights Exchange was developed in response to member interest in gathering practitioners from across industries to discuss shared issues, and a desire to learn from each other and MSI’s world-class network of academic experts. 

STRUCTURE: 

MSI will define session topics throughout the year that matter most to members. 

Each topic will start with a virtual meeting (a meeting group may convene as frequently as needed, and provide input into research projects if desired). Members are not required to commit to more than any given meeting. 

Top academic experts will kick off the session. Members will have a unique opportunity to share real-world observations, tackle pressing issues, or present informal mini-case studies fostering a collaborative environment that drives actionable insight and innovative solutions. 

PARTICIPANTS CAN EXPECT: 

• A discussion-led environment: participants will come with cameras on, prepared to contribute and engage with fellow members and academics 
• A slate of highly relevant and future-looking topics that address the most critical challenges and opportunities MSI members are facing  
• Facilitation by the latest, most cutting-edge thinking in marketing science academia 
• An opportunity to overcome obstacles and reframe challenges through exchanging insights with fellow MSI members 
• Actionable insights and takeaways that can be applied to daily work and organizational issues 

AGENDA:

• Academic & Member Introductions
• Academic Presentation & Discussion: Stefano Puntoni – how AI affects peoples’ sense of self and why this matters for businesses in relation to sales, customer loyalty, word-of-mouth referrals, and employee satisfaction
• Academic Presentation & Discussion: Maria Rodas – how consumers are increasingly relying on AI to make purchase decisions and how this shift can impact the relationship between consumers and brands
• Member Presentation & Discussion: Don Abraham – what does it mean to lead Insights in an age of AI where AI tools and solutions are pervasive, and how will consumers respond to these tools