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At MSI’s recent Immersion Workshop, a panel of industry and academic experts explored the advantages and drawbacks of modeling and experimentation techniques in marketing analytics. On Tuesday, November 21, we’re continuing that conversation—offering MSI members the opportunity to engage with panelists in real-time, ask questions, and apply these insights directly to your work.

RESOURCES:

Please review the recording and summary from the MSI Immersion Workshop.

PANELISTS WILL DISCUSS:

• Approaches: Evaluating the reliance on experiments versus alternative perspectives
• Measurement Discrepancies: Investigating differences between econometric/machine learning (ML) models and randomized experiments, highlighting their respective benefits and problems, emphasizing practical examples and real-world implications.
• Research Disparities: Highlighting differences between econometric/ML models and randomized experiment results, raising questions about the predictive validity and real-world business outcomes of these models.
• Integration: Discussing how experimentation and data modeling can be combined to create a synergy of techniques

PARTICIPANTS CAN EXPECT: 

• A discussion-led environment: participants will come with cameras on, prepared to contribute and engage with fellow members and academics 
• A slate of highly relevant and future-looking topics that address the most critical challenges and opportunities MSI members are facing  
• Facilitation by the latest, most cutting-edge thinking in marketing science academia 
• An opportunity to overcome obstacles and reframe challenges through exchanging insights with fellow MSI members 
• Actionable insights and takeaways that can be applied to daily work and organizational issues