In April, 11 renowned marketing scholars were named MSI Academic Fellows. They join nine current Academic Fellows (formerly Academic Trustees) who represent marketing’s most distinguished academics and will play an important role in ensuring that MSI continues to exemplify “next step” thinking through innovative programming and academic-industry collaborations.

2020 MSI Academic Fellows

• Eric T. Bradlow, The K.P. Chao Professor, Professor of Marketing, and Vice Dean of Analytics, The Wharton School, University of Pennsylvania
• Bart Bronnenberg, Professor of Marketing, Tilburg School of Economics and Management, Tilburg University
• Tulin Erdem, Leonard N. Stern Professor of Business and Professor of Marketing, Leonard N. Stern School of Business, New York University
• Susan Fournier, Allen Questrom Professor and Dean, Questrom School of Business, Boston University
• Sandy Jap, Sarah Beth Brown Endowed Professor of Marketing, Goizueta Business School, Emory University
• Angela Y. Lee, Mechthild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University
• Page Moreau, John R. Nevin Chair in Marketing, Wisconsin School of Business, University of Wisconsin – Madison
• Priya Raghubir, Dean Abraham L. Gitlow Professor of Business and Professor of Marketing, Leonard N. Stern School of Business, New York University
• Americus Reed, The Whitney M. Young Jr. Professor and Professor of Marketing, The Wharton School, University of Pennsylvania
• Dilip Soman, Canada Research Chair in Behavioural Science and Economics, Rotman School of Management, University of Toronto
• K Sudhir, James L. Frank ’32 Professor of Private Enterprise and Management, Professor of Marketing, Yale School of Management, Yale University

“I am delighted to welcome these accomplished scholars. They bring deep expertise in research domains from ethnography to analytics to deep learning, as well as longstanding ties with MSI, and they will greatly enrich our community as Academic Fellows,” said MSI’s 2019-21 Executive Director Barbara Kahn.

“Today, across business and academia, we are all trying to understand how to move ahead,” she noted. “The knowledge and insight that can be generated by interdisciplinary thinking across academia, and between industry and academia, can illuminate the best next steps. Our Academic Fellows are a critical part of this endeavor.”