AI in Marketing Research
Join a community shaping the future of marketing research
Artificial intelligence is redefining the practice of marketing research. New capabilities such as generative AI, synthetic data, intelligent agents, automated insight generation, and digital twins are creating new ways to understand consumers, accelerate learning, and support business decisions.
Organizations are already investing in these technologies, but many fundamental questions remain. Which applications are delivering meaningful value? How should AI-generated insights be evaluated? Where can AI complement traditional research methods, and where are its limitations? What new capabilities will have the greatest impact over the next five years?
These questions are too important for any one organization to answer alone.
The Marketing Science Institute’s AI in Marketing Research Initiative brings together leading academics and industry practitioners to better understand how AI is transforming marketing research. Through collaboration, shared learning, and rigorous inquiry, the initiative will identify emerging opportunities, examine important challenges, and develop practical guidance that helps organizations make more informed decisions.
WHY JOIN THE INITIATIVE?
The AI in Marketing Research Initiative is more than a research effort. It is a community of industry leaders and academic experts working together to understand one of the most significant changes facing the marketing profession.
Participation gives your organization the opportunity to contribute to the conversation while benefiting from the collective knowledge and experience of the MSI community.
As a participant, your organization will have the opportunity to:
- Help shape the agenda. Influence the questions, challenges, and opportunities that guide MSI’s research and thought leadership on AI in marketing research.
- Gain an independent perspective. Learn from leading academic researchers and experienced practitioners whose work provides an objective view of emerging technologies and helps distinguish meaningful advances from marketplace hype.
- Discover and share best practices and insights. Exchange ideas with senior leaders from organizations that are exploring similar opportunities, investments, and implementation challenges.
- Stay ahead of the field. Gain early access to emerging insights, practical frameworks, and executive thought leadership as the initiative develops.
- Build valuable relationships. Connect with leading researchers and fellow executives who are advancing both the science and practice of marketing research.
Participation is collaborative and flexible. Whether contributing ideas, sharing experiences, participating in discussions, or helping identify future research priorities, every organization has the opportunity to influence the conversation while learning from others facing similar strategic decisions.
WHAT WILL THE INITIATIVE DELIVER?
The AI in Marketing Research Initiative is intended to create lasting value for participating organizations and for the broader marketing community. As the initiative evolves, MSI will develop resources and programming that help organizations better understand, evaluate, and apply AI in marketing research.
Planned outcomes include:
- Evidence-based frameworks for evaluating AI applications in marketing research
- White papers and executive briefings that synthesize academic research and industry experience
- Practical guidance on opportunities, limitations, governance, and responsible implementation
- Executive roundtables, workshops, webinars, and conference programming that foster dialogue among researchers and practitioners
- Identification of the most important unanswered questions and priorities for future research
- An ongoing network of academic and industry leaders committed to advancing marketing research in the age of AI
These activities are intended to create a continuing source of insight as AI capabilities evolve and new questions emerge.
WHY MSI?
The Marketing Science Institute has long served as a trusted bridge between academic research and marketing practice. By bringing together leading scholars and senior marketing executives, MSI helps organizations address important emerging challenges with both scientific rigor and practical relevance.
AI presents one of the most significant changes the profession has faced in decades. The AI in Marketing Research Initiative continues MSI’s tradition of convening leaders to examine new developments, identify opportunities, and translate research into practical guidance that benefits the entire marketing community.
JOIN THE CONVERSATION
Artificial intelligence will shape the future of marketing research for years to come. Organizations that engage today will be better positioned to understand emerging capabilities, evaluate new approaches, and make more informed decisions as the field continues to evolve.
MSI invites corporate members and industry leaders to join a growing community committed to advancing the responsible and effective use of AI in marketing research. By participating in the initiative, organizations will gain access to trusted perspectives, new ideas, and meaningful connections while helping shape the research, guidance, and thought leadership that will influence the profession for years to come.