A division of the Advertising Research Foundation, MSI is a non-profit member organization, has been at the forefront of marketing science and research since 1961.

We bring together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.

Led by marketing’s most distinguished scholars, MSI’s academic community develops new knowledge to address real-world marketing problems, and engages with member companies in innovative programs and academic-industry collaborations.

Marketing Science Institute
Advertising Research Foundation ATTN: MSI Division
432 Park Avenue South, 4th Floor
New York, NY 10016