The Marketing Science Institute (MSI) is pleased to announce the winners of the 2023 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals from June 2023 through July 2023, at a point when their dissertation work was no more than 50% completed.   

The winners were selected from nearly 70 submissions. Evaluations of each submission were solicited from outside academic experts. We are grateful to all the marketing scholars who generously contributed their time to serve as reviewers.   

The competition winner received $3,000. Winners and those who received honorable mentions are invited to attend MSI Summit 2024, where their work will be acknowledged.   

WINNER    

Yunhao Huang, University of California, Berkeley
Advisor: J. Miguel Villas-Boas
Attribution and Compensation Design in Online Advertising 

HONORABLE MENTIONS    

Rodrigo Dias, Duke University
Advisor: Gavan Fitzsimmons and Eesha Sharma
Consumer Wealth and Price Expectations 

Yanyan Li, University of Southern California
Advisor: Sha Yang
Privacy Invasion of Mobile Targeted Advertising and Consumer Learning 

Reza Roshangarzadeh, The University of Texas at Dallas
Advisor: TI Tongil Kim
Essays in the Empirical Investigation of Role of Information in Markets 

Walter Zhang, The University of Chicago Booth School of Business
Advisor: Sanjog Misra
Optimal Comprehensible Targeting