The Marketing Science Institute (MSI) is pleased to announce the winners of the 2024 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. 

The winners were selected from nearly 70 submissions. Evaluations of each submission were solicited from outside academic experts. We are grateful to all the marketing scholars who generously contributed their time to serve as reviewers.   

The competition winner received $3,000. Winners and those who received honorable mentions are invited to attend MSI Summit 2025, where their work will be acknowledged.   

WINNER    

Ta-Wei Huang, Harvard University
Advisor: Eva Ascarza
Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

HONORABLE MENTIONS    

Kyeongbin ‘KB’ Kim, Emory University
Advisor: Daniel McCarthy
Generative Multi-Task Learning for Customer Base Analysis: Evidence from 1,001 Companies

Jonas Görgen, University of St.Gallen
Advisor: Emanuel de Bellis
The AI Assessment Effect: Exploring How, Why, and When AI-based Assessment Changes Consumer Behavior

Yixiang Xu, University of California, Berkeley
Advisor: Ganesh Iyer
Bridging the Data Divide: AI Content Personalization in Data-Scarce Markets