The Marketing Science Institute (MSI) is pleased to announce the 2023 Robert D. Buzzell MSI Best Paper Awards.

The MSI Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. This delay exists to allow sufficient time to assess the impact of each paper on the field of marketing.

The winning paper for the 2023 Robert D. Buzzell MSI Best Paper Award is:

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry, Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo

An advisory panel of current and past executive directors and academic fellows identifies four to six papers for the award. Criteria for the process include quality of the conceptual framework, quality of the support for the framework, potential impact on MSI companies, and potential impact on subsequent academic research.

The finalists for the 2023 Best Paper were:   

Social Media Use and Psychological Well-Being, Cammy Crolic, Peter Pal Zubcsek, Andrew T. Stephen, and Gillian Brooks

A Framework of Brand Contestation: Toward Brand Antifragility, Daniel Dietrich and Cristel Antonia Russell

Strategic Automation and Decision-making Authority, Mustafa Dogan, Alexandre Jacquillat and Pinar Yildirim