MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by academic members of the Marketing Strategy Special Interest Group by the American Marketing Association. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful for high-potential doctoral students interested in marketing strategy but lacking formal exposure to strategy research at their schools.   

The seminar consists of 15 sessions of 180 minutes each, meeting weekly between August 9 and November 15 on Friday mornings at 10:00 am Eastern Time USA., and will be limited to 24 students or fewer. Applications will be reviewed by a selection committee comprising Mike Ahearne, Ajay Kohli, Raji Srinivasan, and Werner Reinartz.   

Applications can be submitted HERE and are due by Saturday, June 15, 2024. Additional course information available HERE. Course syllabus available HERE. For more information on the seminar, please contact Raji Srinivasan at Raji.Srinivasan@mccombs.utexas.edu.

Please email research@msi.org with any questions regarding the application process.