Winning proposals investigate consumer trust, digital ads, privacy, AI, machine learning, and other priority topics.

MSI is pleased to announce 15 winners in the 2018-2020 Research Priorities Research Grant Competition. Launched in 2018 to seed research pertaining to MSI’s 2018-2020 priorities, the competition drew 74 submissions from leading researchers. Among the winners: 

“Fake News and Consumer Trust in Online Marketing”
Nicholas Light, University of Colorado Boulder
Justin Pomerance, University of Colorado Boulder
Lawrence E. Williams, Jr., University of Colorado Boulder

“Enabling Large-Scale Experiments to Measure Digital Advertising Response”
Daniel Zantedeschi, Ohio State University
Paul Hoban, University of Wisconsin – Madison

“Regulating Privacy Online: An Early Look at Europe’s GDPR”
Garrett Johnson, Boston University
Samuel Goldberg, Northwestern University
Scott Shriver, University of Colorado, Boulder

“Polarized America: Going Beyond Political Partisanship to Preference Partisanship”
Verena Schoenmueller, Bocconi University
Oded Netzer, Columbia University
Florian Stahl, University of Mannheim

“Nobody’s Perfect, So Should Robots Be?”
Sven Feurer, Karlsruhe Institute of Technology (KIT)
Freeman Wu, Vanderbilt University
Kelly Haws, Vanderbilt University
Steve Hoeffler, Vanderbilt University

“How Texting vs. Talking Shapes Consumer Attitudes Towards AI and Humans”
Claudia Iglesias, Wilfrid Laurier University
Grant Packard, York University

“Getting out of the Box: Investigating the Consequences of Key Account Management Approaches on Cross-Selling Success”
Maximilian Dax, Ruhr University Bochum
Till Haumann, Ruhr University Bochum
Mahima Hada, Baruch College, CUNY
Christian Schmitz, Ruhr University Bochum

“Interactive Advertising: Skippable Ads & Viewer Attention”
Anthony Dukes, University of Southern California
Qihong Liu, University of Oklahoma

“Regulating Professional Players on Peer-to-Peer Platforms: Evidence from Airbnb”
Wei Chen, University of Arizona
Zaiyan Wei, Purdue University
Karen Xie, University of Denver

“Web Scraping Demystified: A Review and Primer for Scraping Data from the Internet for Behavioral Scholars”
Abhishek Borah, INSEAD
Johannes Boegershausen, University of Amsterdam
Andrew Stephen, University of Oxford

“Estimating the Economic Returns to ‘Humanizing’ Autonomous Customer Service Agents”
Scott Schanke, University of Minnesota
Gordon Burtch, University of Minnesota
Gautam Ray, University of Minnesota

“How Incumbents Adapt to Disruption: Evidence from Hotels’ Responses to Home-sharing Rivals Leveraging Machine Learning and Quasi-experiments”
Karen Xie, University of Denver
Wei Chen, University of Arizona
Yong Liu, University of Arizona

“Capturing and Keeping the Customer Experience: The Effect of Photo-Taking on Remembering Enjoyment”
Nari Yoon, Indiana University
Raymond Burke, Indiana University

“Gains from Convenience, Brand Distribution, and the Value of E-commerce”
Yufeng Huang, University of Rochester
Bart Bronnenberg, Tilburg University and CEPR

“Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid”
Alex Burnap, MIT
John Hauser, MIT
Artem Timoshenko, MIT