Disruption doesn’t have to be a death sentence for established firms. With the right changes, they can fight back against new competitors and defend their place in the industry. A new study offers incumbent firms a powerful weapon that is relatively inexpensive, rich in data and easy for managers to get their hands on: the […]

Voice-assisted shopping is a relatively new way to purchase products, and so is the research into its effectiveness. A new MSI working paper finds that consumers who use voice AI tend to browse 13.6% more and spend 19.5% more, which corresponds to an extra $493 million in sales revenue every year. Those are eye-popping numbers […]

This article originally appeared in Knowledge@Wharton Data analytics helps marketers learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoop of chocolate ice cream. Data is ubiquitous, essential and beneficial — except when it’s not. Experts warn that data analytics is at an inflection point. Growing concerns […]