Voice-assisted shopping is a relatively new way to purchase products, and so is the research into its effectiveness. A new MSI working paper finds that consumers who use voice AI tend to browse 13.6% more and spend 19.5% more, which corresponds to an extra $493 million in sales revenue every year. Those are eye-popping numbers […]

Technology hasn’t just changed the way consumers use goods and services, it’s also changed the way they own them. Music collections, for example, have evolved from hundreds of alphabetically-organized records on a shelf, to carefully edited digital libraries, to the 2021 version — a list of songs stored on Spotify or some other streaming platform. […]

Whether you are an experienced marketer rich in expertise or new to the marketing fraternity, one thing is certain — the past year has been one of intense learning. I recall, just a few quarters ago, specialist digital marketers had to struggle mightily to get a sizable piece of marketing resources because traditional advertising and […]