BIO

Ipsos’ global shopper leader Alison Chaltas is a thought leader in shopper marketing, at the forefront on the future of shopping. She is a pioneer in developing creative and genuinely relevant omnichannel insights and translating them into actionable and convergent solutions across physical and digital channels.

Alison’s early career was spent at P&G, connecting the dots across innovative data sets to develop retail growth strategies, leading into continued over two decades of consulting and research leadership.

An Adjunct Professor at Brown University, Alison is a frequent industry speaker on the future of omnichannel shopping, a distinguished faculty member of the Path to Purchase Institute, a founding member of the Shopper Marketing League of Leaders and has lectured at Harvard, Northwestern, Michigan State and the University of Connecticut.

Alison’s academic credentials include an MBA in marketing & organization behavior at Northwestern’s Kellogg School, an AB in economics at Harvard, and completed advanced work in channels management & communication at New York University.