BIO

Ayelet Fishbach is the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business. Fishbach studies social psychology, management, and consumer behavior. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and the author of GET IT DONE: Surprising Lessons from the Science of Motivation.

Fishbach is an expert on motivation and decision making. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, the Society of Consumer Psychology’s Distinguished Scientific Contribution award, and the Fulbright Educational Foundation Award. She further received the Provost’s Teaching Award from the University of Chicago.

Fishbach’s work shows how people can live up to their highest aspirations. She’s written about exercising, healthy eating, working, studying, and saving money — the hard-but-worth-it challenges that occupy our lives. She studies self-control, intrinsic motivation, feedback, patience, and promoting a healthy lifestyle.