BIO

Aaron M. Garvey researches consumer behavior as an Associate Professor of Marketing in the Haslam College of Business at the University of Tennessee. Dr. Garvey’s research into human-AI interactions, branded product consumption, and consumer decision-making has been published in academic journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of the Academy of Marketing Science. His research has been featured in numerous popular press outlets, including NPR Morning Edition, Harvard Business Review, The Today Show, The Wall Street Journal, and The Economist. Dr. Garvey serves as Associate Editor for the Journal of Marketing, the Journal of Marketing Research, and the Journal of Business Research, and on the Editorial Review Boards for the Journal of Consumer Research and Journal of Public Policy & Marketing. Prior to entering academia, Dr. Garvey spent six years in product marketing and management in the Fortune 500. His current research examines human interactions with generative AI agents, including new methodologies enabled through incorporating generative AI agents into the research process.