BIO

Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. Aric’s research currently focuses on understanding technology and innovation in the digital world and has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, Journal of Product Innovation Management, among others. Aric also teaches three popular Coursera classes (Marketing in a Digital World, The Digital Marketing Revolution & The 3D Printing Revolution) that have collectively enrolled over 700,000 learners.