BIO

Brett R. Gordon is the Charles H. Kellstadt Professor of Marketing at the Kellogg School of Management at Northwestern University. His research interests include pricing, advertising, promotions, new products, and competitive strategy, often with applications in retail or digital markets. Professor Gordon studies these topics by drawing on methods from empirical industrial organization, econometrics, and machine learning. He often collaborates with firms to study these problems. His research has appeared in scholarly journals such as American Economic Review, Journal of Political Economy, Marketing Science, Journal of Marketing Research (JMR), Management Science, Quantitative Marketing and Economics, and Journal of Marketing. He is a three-time winner of the ISMS John D. C. Little Award at Marketing Science for best paper and he won the Robert D. Buzzell Best Paper Award from the Marketing Science Institute (MSI) for contributions to marketing practice. He currently serves as a Co-Editor at JMR. Prior to this, he was an Associate Editor at JMR, Management Science, Quantitative Marketing and Economics, and was on the Editorial Review Board at Marketing Science. He is a co-founder of the Quantitative Marketing and Structural Econometrics Workshop, which helps educate graduate students on state-of-the-art empirical techniques. He previously held a faculty position at Columbia Business School and has held visiting positions at University of Chicago’s Booth School of Business and Stanford GSB. He earned his Ph.D. in Economics from Carnegie Mellon.