Profile picture of Barbara E. Kahn

Barbara E. Kahn

The Wharton School

Professor of Marketing and Executive Director, Marketing Science Institute

EXPERTISE

B2B & Sales

How my research impacts research practice

I look at how consumers make decisions. I can also help with retailing and branding Strategy

How I have worked with businesses

I have worked with consumer companies, pharma and healthcare and retailers

How I like to collaborate

Workshop Speaking engagements

publications

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