BIO

Brendan leads US Shopper practice at Ipsos, bringing over 25 years of international leadership and innovation experience in shopper and consumer strategy and insights.He has worked with dozens of manufacturers and retailers across sectors, channels, and markets. He brings a relentless focus on Customer First, Customer Experience Design, Loyalty, and CLV.

Brendan continuously delivers next generation insights by being at the forefront of emerging data and analytic approaches, from developing and executing the first online research for Ipsos in the early 90s, to creating the first online market research use of projective techniques and word clouds, to pioneering SaaS Virtual Retailer research. He created many products and services that have become standard across the market. As a result, he has received significant industry recognition, including the ARF Great Mind Award for Innovation, the MRS/ASC Technology Effectiveness Award, and Technology Trendsetter by Survey Magazine.

Prior to Ipsos, Brendan has led Global Customer Knowledge and Customer Engagment at dunnhumby, product marketing strategy for InContext Solutions, strategy and product development at BuzzBack, and was the head of market research at Grey Advertising.