Profile picture of Bernd Skiera

Bernd Skiera

Goethe University Frankfurt

Professor of Electronic Commerce Department of Marketing

EXPERTISE

Competitions & Markets, CRM, Marketing Analytics, Marketing Experiments, Marketing ROI, Pricing, Privacy & Regulation, Social Media & Social Influencers

How my research impacts research practice

I employ empirical methods and often engage in collaborations with companies to deliver valuable managerial and academic insights.

How I have worked with businesses

I co-founded Marini Systems (https://marini.systems) that provides solutions for integrated data management.

How I like to collaborate

Research collaboration, data integration, speaking engagement

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