BIO

Broderick L. Turner, Jr. is an assistant professor of marketing at Virginia Tech. He leads multiple research projects that are connected by a research framework he developed. He considers the Consequences , i.e., the behavioral outcome given a relevant context, the underlying Rules of this
behavior, i.e., the logical, psychological processes. Once the rules are understood, his teams test rule-based Interventions that can change consumers’ behavior. Within this C.R.I. framework , his research considers consequential contexts that impact the lives of marginalized and vulnerable consumers; poverty, gender identity, and surveillance. His work has been published in the Proceedings of the National Academy of Sciences (PNAS), and featured on NPR and other media outlets. Professor Turner also founded The Flea-Market Lab . The lab aims to never generalize findings to vulnerable populations without working directly with them. The lab has established stalls in outdoor flea-market in both Miami,
FL and Chicago, IL.