EXPERTISE

Advertising, Competitions & Markets, Marketing Analytics, Marketing Experiments, Omnichannels & Customer Journey, Pricing, Privacy & Regulation, Social Media & Social Influencers

My research looks at the implications of the new world of digital data for marketers. It also looks at the implications of regulations designed to safeguard consumer data for best marketing practice. I have consulted with many companies including many major tech companies. You are welcome to see a list here: http://s3.amazonaws.com/mitsloan-php/wp-faculty/sites/54/2019/04/02180352/disclosure_ofpotentialconflicts.pdf I am eager to work with companies who are interested in research collaborations.