BIO

David Aaker, the Vice-Chairman of Prophet and a recognized leader in branding, is the winner of five career awards including being named to the NYAMA Marketing Hall of Fame. He has published over 120 articles and 18 books that have sold well over one million copies. His latest books are Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories, and The Future of Purpose-Driven Branding.