Profile picture of Dokyun Lee

Dokyun Lee

Boston University

Kelli Questrom Associate Professor of Management

EXPERTISE

Marketing Analytics, Social Media & Social Influencers, Technology and AI

How my research impacts research practice

I study the responsible application of AI in business. In particular frictions and unintended consequences of applying AI in business accounting for consumer behavior. I also develop algorithms to enable insight extraction from unstructured data via interpretable ml and generative AI. For example, one of my method can be used to map out competitors using datasets like 10k and pitchbook.

How I have worked with businesses

Since my doctoral years, I have been collaborating with big and small companies. So far more than a dozen companies. Some of my research has been spun off into start ups and implemented in the company.

How I like to collaborate

Speaking engagement and research collaboration.

publications

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