EXPERTISE

Brands & Branding, Competitions & Markets, Marketing ROI

I measure the value of a brand. I also do research on brand extensions and whether you should use a new brand name or extend under an existing brand. I have worked with more than 100 companies on a) measuring their brand value, b) assessing brand extensions, c) market segmentation, d) overall marketing strategy, and e) marketing dashboards. workshop, speaking, training, research collaboration, consulting/advising