BIO

Esther Uduehi is a PhD candidate in Marketing at The Wharton School. She studies how diversity and stigma impact the way consumers interact with the marketplace. Using archival data as well as lab and online experiments, Esther examines how diversity affects consumption experiences via advertising and language choices made by brands and organizations. Prior to Wharton, Esther taught mathematics at the Spence School in NYC. She received a BA in Mathematics and Chemistry from Indiana University, and an MSc from the University of Oxford as a Rhodes Scholar.