BIO

Fred Feinberg is Handleman Professor of Marketing (Ross School of Business) and Professor of Statistics (Dept. of Statistics), University of Michigan. He received SB degrees in Mathematics and Linguistics & Philosophy from MIT, and his PhD from the MIT-Sloan School of Management. His research uses statistical models to explain complex decisions, particularly involving sequential choices; the interface between marketing and engineering design; optimization for charitable organizations; and multi-agent choices (e.g., in online dating), using Bayesian, machine learning, and dynamic programming methods. He has held editorial positions at Marketing Science, Journal of Marketing Research and POMS, was a finalist for the O’Dell and Little Awards, and on the author team receiving the 2011 Best Paper award from IJRM. He is co-author of Modern Marketing Research: Concepts, Methods, and Cases, served as co-Chair for the 2009 ISMS Marketing Science conference, as well as President of the INFORMS Society for Marketing Science (2018-20). In his “spare time”, he likes to play piano and bake challah, though rarely concurrently.