BIO

Geetu Bedi is a Managing Director at BAV Group. She has over 20 years of experience leading and advising businesses in strategy and marketing across industries. At BAV Group, she works with Fortune 500 companies to identify strategies to grow brand equity and advocacy. Geetu has extensive experience working with companies in various sectors, including technology, CPG, retail, and financial services to address challenges including leveraging technology, innovation, and customer service to remain differentiated and relevant in the face of evolving customer values and competitive landscapes. Prior to BAV, Geetu worked as a consultant at McKinsey & Co. as well as Director of Strategic Planning at Time Warner. Geetu holds an MBA from Harvard Business School and a BA in Economics from Columbia College. Geetu is also a guest lecturer at NYU’s Stern School of Business.