How my research impacts research practice
My research speaks to the following issues of relevance to marketers: (1) How best to develop a market orientation and improve organizational capabilities, (2) Align organization structure and strengthen influence of CMO, (3) Improve the ability of firms to anticipate environmental changes and prepare for greater uncertainty and turbulence
How I have worked with businesses
I have in the last year given 30 - 35 talks to companies on these topics. and in my career have conducted strategic planning sessions with over 100 companies.
How I like to collaborate
All of the above as well as using on-line executive development platforms such as CorpU
