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Gerard J. Tellis

University of Southern California

Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, Director of the Center for Global Innovation

EXPERTISE

Advertising, Brands & Branding, Innovation & New Product Development, Social Media & Social Influencers

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How my research impacts research practice

Understand virality in social media Predict technological disruption Develop a culture for unrelenting innovation Predict takeoff and diffusion of new products Understand ad effectivness

How I have worked with businesses

Consulted with P&G, Whirlpool, Microsoft, Whirlpool, LG and many others.

How I like to collaborate

workshop speaking research consulting expert witness

publications

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