BIO

Ishita Chakraborty is an Assistant Professor and the Thomas and Charlene Landsberg Smith Faculty Fellow in the Wisconsin School of Business in UW Madison. Her research interests are in the applications of unstructured data and AI in marketing. Her research has been published in premier marketing journals like Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Marketing Research and has been awarded the AMA/MSI Paul Root Award (2026), AMA AI SIG Award (2024) and Donald R. Lehmann Award (2023). Ishita has a Ph.D. in Quantitative Marketing from Yale University and an MBA from the Indian Institute of Management. Prior to her doctoral studies at Yale, she worked in marketing, sales and consulting in the Asia Pac region for Accenture Management Consulting and Mondelez International.