BIO

James leads Kantar’s Analytics’ Dx (Digital Analytics) team in North America, managing a team of 10+ experts in digital data working on a number of brand applications. James joined Kantar through their 2020 acquisition of Mavens of London – a specialist digital analytics consulting firm – where James worked for 8 years. James launched Mavens’ business in North America in 2015, and has since then led digital analytics projects for Google, Unilever, PepsiCo, The NEw York Times, Kellogg’s SC Johnson, Rocket Mortgage, and many more. James has a bachelor’s degree from McGill University and a master’s degree from the London Business School.