BIO

John Deighton is the Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is a past editor of the Journal of Consumer Research and founding editor of the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and as Director of the Berkman-Klein Center for Internet and Society at Harvard University. He has held visiting professor positions at Duke University, the University of Tokyo, Oxford and Cambridge Universities. His Twitter feed is @HBSmktg.