BIO

Dr. Givi is Assistant Professor of Marketing at West Virginia University’s John Chambers College of Business and Economics. Dr. Givi has spent the last decade studying several aspects of consumer gift giving, including gift giving errors, social comparisons in gift giving, the factors that alter how much givers spend, and gift givers’ motivations, among other facets. Beyond gift giving, Dr. Givi studies other components of consumer judgment and decision making, such as predictions about the future, preferences for probabilistic outcomes, and loyalty program psychology. Dr. Givi’s work has been published in premier outlets and presented at top conferences in the field.