BIO

Jura Liaukonyte is Dake Family associate professor in the SC Johnson College of Business at Cornell University. Her current research interests lie in uncovering actionable marketing insights from Big Data, quantifying advertising impact on consumer choice, understanding the impact of food labels, and incorporating behavioral economics into traditional choice models. Her award-winning work has been published in leading marketing and economics journals such as Marketing Science, Management Science, RAND Journal of Economics, and International Journal of Industrial Organization, among others. She is the area editor for the Journal of Marketing Research, and she serves on the editorial board for the journal Marketing Science. Professor Liaukonyte teaches courses on economics of advertising and on strategic pricing, as well as a PhD class on quantitative methods and she recently received Poets & Quants “50 Best Undergraduate Business School Professors” award for her teaching.